Form & Drywall
- Sector
- Construction and renovation
- Type of work
- Corporate website
- Goal
- Explain a technical trade clearly and lead every visitor to ask for their quote.
Context
Form & Drywall is a drywall and renovation company in Santa Clara, Villa Clara. It had no website: it found clients through social media and WhatsApp, with nowhere to show its services and its work.
The challenge
Explain very technical work in a way any client understands, show jobs of different kinds and keep the quote within reach at every step.
Design decisions
Projects up front
A carousel of jobs opens the site, and every project has its own card with what was done, where and how many square metres.
The process, drawn
A technical elevation of a partition wall advances with each step of the process, from measuring to the finished wall.
Sober and warm
A light background, near-black ink and a sand tone: the neatness of a well-finished job.
Visual system
- Ink
#1A1A1A - Surface
#F6F4F0 - Sand
#B8A48A
Geist in heavy weights with tight letter spacing for headlines, and the same family for body text and interface.
What was delivered
- One-page corporate website
- Project carousel
- Services section
- Illustrated building process
- Frequently asked questions
- Contact form and WhatsApp